Whatsapp has launched a new app targeted at businesses, called the Whatsapp Business App, which they claim will enable companies to “communicate more efficiently” with present and potential customers.
This forms part of Whatsapp’s wider strategy to branch out into the corporate world. It plans to use the app to generate new revenue by charging businesses for using the extra communication tools that will enable them to better connect with their customers.
Although the app is set for worldwide release, at present it will only be available in Indonesia, Italy, Mexico, the UK and US. It includes a feature which indicates a business is authentic with a green tick badge next to their name.
More on Companies
EU Fines Qualcomm €997m for Abusing Market Position
The European Commission has fined chipset manufacturer Qualcomm €997m for infringing anti-trust laws and abusing its dominant market position. In...
Employees: The Culprits of Security Breaches?
A senior sales executive in a medium-sized company is having a business meeting with a third party at a café...
The Long-Term Danger of Short-Term Shareholder Thinking
The ideology of shareholder supremacy has been around for more than four decades now. It was popularised in the 1980s...