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Twitter’s UK Social Media Market Share

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Twitter's_UK_Social_Media_Market_Share__data_TMMChart.png

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Editor’s Remarks:
Twitter announced in February that its user base began declining from its height of 300 million worldwide. Twitter CEO Jack Dorsey reassured investors that the drop was from the low-quality segment. However, months later, Twitter users have continued to fall, and the company’s share price has plummeted to $16.28 at the close of Friday’s trading. Disney, Alphabet, and Twitter’s last hope – Salesforce – have announced that they will not be making a bid for the company. This is largely a result of Twitter’s failure to define itself as either a distinctly media or technology company, a problem Yahoo also experienced. Further challenged by the new market entrants Instagram in 2010 and Snapchat in 2011, Twitter has lost a significant proportion of its market share in the UK. At the same time, Facebook is continually making changes, while Twitter has made very few. Twitter should focus on growing its consumer base and should look into celebrities to do so. After all, it worked for Snapchat and Instagram.

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Charts

How Much Do World Leaders Make?

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head of state salaries

It is well-known that Singapore pays the upper echelons of its government very handsomely. The tiny Southeast Asian city-state deliberately pegs its top government salaries to an index of what the nation’s most distinguished lawyers, bankers and businessmen earn in order to keep the bureaucracy meritocratic and competitive. The difference in pay, however, between Singapore’s head of state and that of Hong Kong – the second country on this list – is stark: Prime Minister Lee Hsien Loong pulls in more than twice as much as Hong Kong’s Chief Executive Leung Chun-Ying. The US comes in at fifth on this list, with an annual salary of $400,000 paid out to its president. However, incumbent president Donald Trump has refused to take the salary for the duration of his premiership and instead receives a nominal $1.

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Charts

America’s Favourite Beers: Lighter the Better

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American Beer

Just this week, the world’s largest brewer (by a long way), AB InBev, decided to invest heavily in the burgeoning American craft beer industry. However, as the above chart shows, the established brands – and particularly their “light” ranges – dominate American beer sales. Nevertheless, in a pattern that has already graced Canada and the UK, craft breweries are gaining traction in the market as modern drinking tastes change. Meanwhile, Budweiser has teamed with Elon Musk’s SpaceX to send barley seeds on a round trip mission to space so that its owner, AB InBev, can call itself the first to provide astronauts on Mars with a beer.

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Charts

What Is the World’s Largest App Store? It’s not Apple’s…

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App Store

With over 2.8m different apps in its app store, Google comes out ahead of Apple, which can boast just 2.2m. This result reflects the broader Android/iPhone debate that has raged for several years now. Each phone has its own legion of fans but the sheer number of apps available on Google Play is now adding another dimension to the ongoing competition. Until recently, it was widely accepted that iOS apps generated higher revenues than their Android counterparts but the tables seem to be turning. Accordingly, commentators expect that a recent spike in Android users and the concurrent increase in spending on Android apps will make them more profitable than iOS apps in 2018. Google has also introduced Instant Apps, which essentially enable users to try out apps without actually downloading them in order to save storage space, data and time. Developers are currently building Instant App versions of their software to enable users to try out their offerings merely by pressing a “Try Now” button on the Google Play store. Apple is unlikely to have overlooked this innovation and a similar feature will probably grace the App Store sometime soon.

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