May 8, 2016

Major Players In India’s Smartphone Market

   May 8, 2016

Major Players In India’s Smartphone Market

2015_Marketshare_of_top_smartphone_brands_in_India_Marketshare_(%)_TMMChart.png

Trader’s remarks: India’s smartphone market has been expanding faster than any large market anywhere on the planet, and the country recently went past the US to become the second largest smartphone market by volume after China. Although Samsung Electronics continues to be the dominant Android vendor globally, its dominance in emerging markets such as India has been greatly diminished over the past few years thanks largely to the emergence of all-new brands like Micromax and Lava in India. Samsung has been focussing on the online retail segment with high-performance hardware at affordable prices to protect its territory.

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