September 26, 2016

Apps That Rely On Millennials

   September 26, 2016

Apps That Rely On Millennials

Share_Of_App_Users_Who_Are_Millennials_%_Of_Users_TMMChart.png

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Editor’s remarks:
The Millennial population is stepping in now to dominate the labour force and with that, becoming the group defining consumer preferences and pushing the most cash around. Therefore the apps with user bases occupied mostly by Millennials are going to benefit greatly. One clear example of that is Snapchat, forecasted to hit annual advertising revenues in the billions by 2018, after jumping from $60m in 2015 to almost $400m in 2016. Other apps such as AirBnb, SoundCloud and Mint will begin to affect their respective industries more and more. However, their reliance upon the Millennial demographic does mean their growth will be constrained as Millennials find their feet within the labour force. 
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