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Apple Music Creeps Up On Spotify

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Editor’s Remarks:
Spotify is currently the industry leader in the music streaming market at 40m users, but Apple Music is creeping up as it revealed last week that they now have 20m users. The music market is a lucrative industry in which to operate, as users are willing to pay for more music as each year passes. Tidal and Amazon make up the rest of the major players, who have set barriers to entry extremely high due to needing an already built-in customer base to enter. The latter may well join the top two as Prime membership continuously expands.

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