May 29, 2016

Advertising: Viewing Google As A Growth Leader

   May 29, 2016

Advertising: Viewing Google As A Growth Leader

Google's_ad_business_continues_to_grow_steadily_Google_Sites-_quarterly_revenue_Growth_from_prior_year_TMMChart (1)

Trader’s remarks:¬†Apart from direct-response advertisers, Google has been courting brand advertisers who primarily pay for every thousand times their ads were served, regardless of whether anyone clicked on them. Google also unveiled new advertising in Google Maps in an attempt to drive offline conversations and foot traffic. The tech giant is testing promoted pins and promoted locations in the mobile and desktop versions of Maps to let users discover businesses and products in their surroundings. The relentless pace of Google’s innovation continues.

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