Why Are Potential Buyers Not Attracted To Twitter?

Why Are Potential Buyers Not Attracted To Twitter?


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Editor’s Remarks:
Twitter not only has a declining user base but, more critically, it has failed to secure potential buyers in the form of Alphabet, Salesforce, and Disney. All options are now off the table, with potential buyers citing a number of reasons. Twitter has never turned a profit and therefore The Market Mogul readers are correct in indicating that Twitter’s inability to monetise is its biggest concern. This is a consequence, however, of Twitter’s inaccessibility to its users, and therefore its principal failure is its inability to innovate. To survive in a market that is currently innovating and welcoming new players, Twitter must change their core business model, and most crucially, understand what exactly it is that their consumers want.​
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