The much anticipated mobile game Super Mario Run was released last week, but with fans complaining about the cost of the mobile game, the share price fell by 4% on Friday’s trading day. To unlock later levels users are charged $9.99, which is a stark contrast to the no charge on Pokemon Go. Super Mario Run was predicted to gross over $70m in its first month on Apple’s App Store which would make it one of the three highest grossing games in its first month on the platform. However, unless there is a change in price, it is looking increasingly less likely. Although shareholders were not expecting another Pokemon Go type success, they are no doubt questioning the choice of Freemium pricing and its long-term success. However, the game is still considered exceptionally well made which for gamers is the most important thing, especially for future versions.