The two-year saga around the merger between AB InBev and SABMiller is set to complete on October 10th, with the new mega-entity, yet to be named, trading the next day.
Editor’s Remarks: At £79bn, the deal is the largest ever in the consumer industry. The two companies have been negotiating terms since 2014. AB InBev has been looking to expand since before making the offer to its biggest rival: Dutch Heineken rebuffed an approach from AB Inbev prior to the SABMiller bid. With sales highly seasonal and dependent on big events, the key to increased profits in the beer industry is acquiring more and more market share. The merger, although approved by competition bodies worldwide, will spawn a global quasi-monopolist company that will undoubtedly set a precedent in international markets.
What to watch: The Beer Market, Ab InBev/SABMiller Merger