February 2, 2016

Chart of the Day: Falling Cereal Sales

   February 2, 2016

Chart of the Day: Falling Cereal Sales

Sales of breakfast cereal have been falling sharply for the last 5 years and the trend looks likely to continue. Cereal companies’ bottom line has been buoyed by higher prices and a shift toward premium brands and products like high-end granola. However, sales of new breakfast staples like yogurt and snack bars are on the rise as shoppers look for on-the-go options in favour of the kind that require a seat. Also, fast food chains such as McDonald’s, Subway and Burger King that once relied almost entirely on lunch and dinner are aggressively targeting breakfast sales.

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