Its rejection of Kraft Heinz’ $143bn takeover bid has spurred Unilever into reassuring shareholders of its strategy.
Editor’s Remarks: The Anglo-Dutch consumer goods giant’s disdainful snub of Kraft’s offer, which it dismissed as having no financial or strategic merit, has forced it to justify its confidence in flying solo. The review has been fast-tracked for completion as early as April and could involve asset sales and cost-cutting measures in order to convince shareholders that its management is working off the right outlook. The move appears to be backed by the markets thus far: a 3% rise in Unilever shares after the announcement has helped it make back some of the losses resulting from Kraft’s pull-out.
What to watch: Unilever, Paul Polman, Henderson Global Investor