Trader’s remarks: Phone orders dominated delivery only five years ago, but the balance between meal orders placed over the phone versus those placed online have switched, with internet orders on track to surpass phone. JustEat currently has the biggest market share of the online food delivery market in the UK. However, it is going to face stiff competition from big players such as Uber and Postmates as they enter the market with potentially promising 10 minutes delivery! JustEat needs to quickly figure out its unique selling point. One thing certain is for the consumers to have an increasing variety of meal options and successful restaurants to have a much bigger client base.