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Starbucks in China: The Gamble

 1 min read / 

The coffee chain today opened a 30,000 square-foot roastery in Shanghai.

Starbucks currently operates around 3,000 stores in China in 130 cities and is opening new outlets at a rate faster than one each day. Today, the company opened its new roastery, which is its first outside of the US, in a bid to retain its reputation as a high-end beverages company in the nation. As Starbucks has spread across cities like Shanghai – where it now has over 600 stores, more than in New York or London – locals feel it has lost some of the exclusivity that first made it popular. The new roastery will allow visitors to watch beans be roasted or brewed in order to transform the regular coffee run into more of an experience.

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