June 13, 2016

Snapchat’s Explosive User Growth

   June 13, 2016

Snapchat’s Explosive User Growth

Snapchat's_18-24_User_Growth_18-24_TMMChart.png

Snapchat is currently one of the hottest social media platforms, really targeting the lower age band of millennials through its facilitation of short videos from both celebrities, friends and selected organisations. The likes of Gary Vaynerchuck claim Snapchat’s potential is still underestimated as the app actively captivates attention from its users, as opposed to the passive nature of traditional social media. Snapchat continues to attract major brands from Vice Media to Pepsi to provide content for the app at premium prices, and their current valuation of $16bn makes the bid of $3bn by Facebook some time back appear cheap.

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