Not only has Nintendo more than doubled its market cap in recent weeks, but its app is changing the social media, gaming and investing landscape. People are leaving their desks and chairs to go outside and play games with friends and strangers. A recent report by KPMG and CB Insights already indicate a decrease in deal activity for startups backed by venture capital frims. In the third quarter of last year, we saw 25 unicorns created but only seven in the past four months. It seems we need a new term: a unicorn starting from within an existing company? Or a phoenix rising from the ashes.