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Marriot Hotels to Tap Chinese Tourists

 1 min read / 

The US hotel group is entering a joint venture with Chinese tech behemoth Alibaba for worldwide hotel bookings.#

Editor’s Remarks: Chinese outbound tourists are set to take over 700 million overseas trips in the next five years, and Marriott Group wants a chunk of that business. The group owns 30 worldwide hotel brands including JW Marriott, Ritz-Carlton and Renaissance, and its new JV with Alibaba will allow Chinese travellers to book rooms, access Marriott’s rewards programme and get cut-price deals through Alibaba’s travel service platform Fliggy. Tourists will also be able to pay for hotel rooms through Alipay, the Chinese e-commerce company’s online payments platform. Marriott already has close to 300 hotels in China, with another 300 planned, but this JV will allow the group to grab a larger share of the outbound market as well as China’s online travel business which is estimated to be as large as $90bn per year.

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