The San Francisco-based taxi-hailing company, boasting nearly one million rides per day, recently received the right to test self-driving cars on public roads in California. Commentators have suggested the newly-awarded permit signals Lyft is in a position to roll out an autonomous car.
The company joins Google’s Waymo, Uber and several other tech and automobile companies in the race to develop an autonomous car ecosystem.
Earlier This Year
Back in July, Lyft took on a lease for a 50,000 sq ft facility dedicated to developing and testing autonomous vehicles. The venue is being used for in-house research, for both software and hardware.
The company partnered with Ford in late September – Ford’s self-driving vehicles will use Lyft’s platform.
Capitalising on Its Strengths
The question of self-driving cars is now a matter of when, not if, and Lyft will need to play to its strengths in order to succeed.
While competitors, such as Alphabet’s Waymo and Tesla, have the know-how to develop vehicles, Lyft’s power lies in its software, data and network.
The Lyft-Ford partnership could enable both companies to compete in the new industry.
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