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Kodak’s Blockchain Adventure

 1 min read / 

Editor’s Remarks: Yesterday Kodak announced a partnership with Wenn Digital to build a “photo-centric cryptocurrency” that would enable photographers and agencies to have greater control over rights to their images. On the news, Kodak shares jumped 44% following a recent trend in the stock market that has seen virtually any company that mentions cryptocurrencies or blockchain technology immediately witness a strong rally. The KODAKCoin, once minted, will operate on the KODAKOne platform, where rights to photographs are digitised before being registered, licensed or sold. Perhaps 2018 will see more companies leverage the blockchain to upgrade their business models.

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