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IOTA Partners with Microsoft

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The Story

The IOTA Foundation, which is striving to monetise data collected by internet-equipped devices, has set up a data marketplace. Data from an Apple Watch could be valuable to tech-savvy companies trying to identify consumer patterns.

Why It Matters

The marketplace will allow users to sell their data for a fee while retaining anonymity. Partnering with Microsoft, Cisco, Volkswagen and over 20 other market leaders, the Foundation hopes to give rise to the next generation of data-driven technology.

What to Look Out For

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The Internet-of-Things industry is forecasted to reach a total value of $267bn by 2020. As more internet-ready devices hit the market the supply of raw data will expand hugely. If data-savvy innovators can make use of this data, we could see fundamental changes to smart technology.

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