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Google buys Redux Google buys Redux

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Google Buys Redux on the Sly

 1 min read / 

The tech giant behind Google has bought Redux, a UK startup that specialises in turning phone cases into speakers.

According to regulatory filings, shares from Redux’s holding company NVF Tech Ltd. were transferred over to Alphabet Inc. on the 13th of December last year.

As well as speakers, Redux focuses on providing haptic feedback from surfaces, enabling users to recreate the sense of touch and create objects in virtual simulation.

The technology removes the need to have speakers in phones, freeing up space for bigger batteries or processing power. The acquisition of Redux might suggest Alphabet Inc. will be using the tech in its smartphone, the Pixel, to gain an advantage on Apple, the dominant smartphone provider.

It is unknown when exactly Alphabet Inc. bought Redux as Google has declined to comment on the acquisition.

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