Instagram was recently valued at $100bn by Bloomberg Intelligence – 100 times greater than the $1bn Facebook paid for the company back in 2012. Perhaps unsurprisingly, Instagram’s own Instagram account is the most followed, with nearly 234 million followers. In relatively close succession are Selena Gomez, Christiano Ronaldo, Ariana Grande and Beyoncé, all of whom have well in excess of 100 million followers. Evidently, despite the proliferation of meme and fitness accounts, celebrities still dominate social media.
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