July 11, 2016

Facebook’s Dominance In Africa

   July 11, 2016

Facebook’s Dominance In Africa

African_States_With_Facebook_Basic_%_Internet_penetration__as_percentage_of_population_TMMChart.png

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Trader’s Remarks:

US has a population of about 500 million, and two-fifths of them are on Facebook. In Africa, with more than 1 billion people, just 120 million use the social network. That’s an opportunity Facebook can’t ignore, though the region poses challenges unlike those the company has faced in more developed markets. Africa has few fixed Internet connections, so Facebook’s original website isn’t well known. And while mobile Internet is booming, most people use Facebook Basic as data is expensive and smartphones are rare. Facebook is clearly not resting on its past success and has the desire, resources and skills to increase its dominance further

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