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Facebook Edges Towards 2 Billion Active Users

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Editor’s Remarks:
Figures for the last three months of 2016 show Facebook hit 1.86 billion monthly active users, putting into relief its rapid growth since it hit 1 billion in the third quarter of 2012. The measure logs users that have used the social network in the last 30 days, but its daily active users are similarly impressive, standing at 1.23 billion on average as of December. Mark Zuckerberg’s company has seen huge successes with its Instagram and WhatsApp platforms since it bought them in 2012 and 2014 respectively, but the proportion of its users using the mobile version also paints a vivid picture of just how important the smartphone has become to the company: 1.15 billion people on average logged onto the mobile app every day in December 2016 – over 90% of its daily active users.

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