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What Can Bring Back Uber Users?

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Editor’s Remarks:
The world’s number one ride-hailing app has had a volatile 2017. Battles with regulators, harassment claims, board member resignations and all capped off by the resignation of its founder and CEO Travis Kalanick. Uber’s reputation has undoubtedly suffered and our chart today looks at what measures could bring back ex-Uber users. While Kalacnick’s resignation could bring back the 28% of respondents who want new leadership at the company, it is good old fashioned value-for-money that wins out as 35% just want lower prices. This should be good news for Uber – the ride-hailing app has shot to its dominant position by providing cheaper urban transportation around the world so if lower prices are the main pull, Uber should be able to pull through its current problems.

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