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Black Friday Does Little for UK Stores

 1 min read / 


Retail sales rose just 0.6% in November compared to the same period a year before.

Black Friday is one US tradition that has gained significant traction in the UK in recent years, due largely to the proliferation of e-commerce and the consequent adoption of the trend by traditional stores. However, data collected by KPMG showed that consumer spending in November was hardly boosted by the sales bonanza that swept the British high street. Instead, sales growth was driven largely by food spending in the run-up to the Christmas period. However, Barclaycard, which processes around half of the UK’s total payments, said that on Black Friday itself there was a 7% increase in sales compared to 2016.

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