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The Average Value of US Online Orders by Device

 1 min read / 

online orders

The above chart is based on data collected in Q2 2017 and reflects how consumer online habits are clearly shifting towards mobile devices. The average order placed on a tabletop device, such as a PC or laptop, is worth $131.62 – significantly higher than goods bought on smartphones or tablets, each of which had an order value of just under $100. Across the web, companies are presently scrambling to optimise their websites for mobile devices to reflect the growing trend towards smartphone browsing. It is, therefore, likely this trend will gain further momentum as the year unfolds.

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