Apple’s revenue growth over the past decade has been nothing short of extraordinary. The company’s revenues have increased five-fold since the financial crisis with a corresponding twelvefold increase in its share price over the same period. Around this time last year, Warren Buffett began building a position in the tech giant; since then, it has added around 70% to its market cap. The company has certainly had its fair share of setbacks along the way. In 2012, former CEO and co-founder Steve Jobs succumbed to pancreatic cancer, sparking fears that the company’s direction would fatally alter as it had nearly done when Jobs was himself ousted from the company in 1985. More recently, Apple has drawn the ire of governments on both sides of the Atlantic for its elaborate scheme to minimise its tax bill. The company’s current CEO, Tim Cook, retorted by saying that Apple remains the world’s largest taxpayer. Regardless, Apple is well on its way to becoming the world’s first trillion-dollar company.
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