For the past several months, Amazon has been in the news almost as much as bitcoin. First, there was the company’s share price jumping past $1,000 per share, which made Amazon’s founder and CEO, Jeff Bezos, the wealthiest man in the world. The company has also unveiled its latest AI additions to Amazon Web Services, which showed that the company is taking on Google in no small way. The Amazon Echo, meanwhile, has continued to sell exceptionally well, spurred on by a generous discount over the Christmas period. This, in turn, has led to the company generating even greater revenues per customer. The Echo retails at $99 but as shown in the graph, Echo owners spend on average $700 more on Amazon than the average US Amazon customer. Going forward, Amazon is letting more third parties use its Alexa voice assistant, which – the company hopes – will replicate the increased revenue brought in by Echo owners on a much broader scale.