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Alphabet’s Market Capitalisation

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Editor’s Remarks:
Google’s parent company Alphabet has taken quite the hammering in terms of market cap as a result of its advertising fiasco. Amidst a trend of growing pressure from European governments on internet giants like Facebook to tackle extremist content, Google has been the first to take flak in the private sphere now that companies are pulling their advertising from its YouTube platform, unhappy with their name appearing alongside videos seen as promoting terrorism or hate speech. What started as a few high-value clients like the UK government and The Guardian dropping out led to a chain reaction – particularly sparked by Havas, one of the world’s biggest marketing groups, pulling its entire spread. Though Alphabet’s market cap has started to bounce back off the back of Google’s apology and promise of a comprehensive review of its practices, it’s not out of the red just yet: departures from US clients Verizon and AT&T could lead to further troubles for what is ultimately YouTube and Google’s defining source of revenue.

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