1. What I Learned From 10 years of Doing PR For Apple
My thoughts: Fascinating article about how simple PR rules, but also the personal involvement of the company’s founder led the company where it is today in the public perception.
Key Takeaway: ‘Stay focused’ on who fits with the mission and ignore the rest of the white noise.
What I Learned From 10 Years of Doing PR for Apple
2. 10 Facts About The Changing Digital News Landscape
My thoughts: Superb analysis of how the media landscape has changed and will continue to change with the digital revolution. Some media companies will remain ahead of the curve and adaptive, while others may be left behind.
Key Takeaway: Fascinating to see that long form content is twice as engaging and attracts just as many visitors as short form content.
10 facts about the changing digital news landscape
3. The Future Of The Machine Advising You How To Invest
My thoughts: Great insight into robo-advisors, and how they are challenging the perception of finance, through increased transparency and lower costs. Thought provoking regarding the direction in which robo-advice is heading.
Key Takeaway: There is still a lot of innovation to be done in the space.
The Future Of The Machine Advising You How To Invest – The Market Mogul
4. Work, Sleep, Family, Fitness, or Friends: Pick 3
My thoughts: Spot on. We only have limited bandwidth for our priorities, especially if we want to do a good job at all of them. Personally, I sacrifice sleep for work and friends.
Key Takeaway: It’s critical to have balance, but as with anything.
5. Why The Revenue Per Employee Is The Key Performance Indicator
My thoughts: Interesting KPI that I have never come across before. Very interesting as to how it can be used to consider productivity, indifferent of whether a start-up or large multinational.
Key takeaway: People are usually the most important cost of an organisation, so understanding metrics behind PRE can help gauge whether an organisation is overly bloated or lean and agile.
Why The Revenue Per Employee Is The Key Performance Indicator – The Market Mogul
6. Why 4 a.m. Is The Most Productive Hour
My thoughts: Love this article. Many high profile CEOs wake up at this time, and so have leaders throughout history. As I also wake up at this hour, I find it very special; everyone else is asleep, you have peace to think, and focus before the chaos of the day begins.
Key Takeaway: It’s important to have quiet time, if a morning person, 4/5am is ideal, and if a night owl, late at night is also great.
Why 4 a.m. Is the Most Productive Hour
7. The Electric Car Might Spell The Death Of Oil Here’s Why
My thoughts: Tesla has apparently spearheaded the movement and trend of electric cars, whoever, in terms of future innovation – this is down to, particularly further R&D to make batteries more efficient with the higher range in addition to lowering the costs of EVs to make them more appealing and scalable to customers.
Key Takeaway: Electric vehicles are the future of automotive transport.
The Electric Car Might Spell The Death Of Oil. Here’s Why – The Market Mogul
8. Trump’s Recipe: Sixth Grader Vocabulary And Fearmongering. Why He Might Win
My thoughts: Fascinating article on something the media has often covered – Trump’s vernacular. The Author, Thomas Smith, uncovers quotes from Trump’s 1987 book – The Art of the Deal. It essentially lays out Trump’s game plan of playing to people’s fantasies.
Key Takeaway: Previous presidents have also won through their use of 6-8th-grade language.
Trump’s Recipe: Sixth Grader Vocabulary And Fearmongering. Why He Might Win – The Market Mogul
Rav Sandhu is the Founder and CEO of The Market Mogul.