The company plans to explicitly state which posts are sponsored by companies in an effort to avoid misleading the public.
Editor’s Remarks: The increasingly fickle world of social media has become increasingly flush with cash. For the unaware, the so-called “influencers” are individuals with a large online following who are typically sponsored by numerous big brands in order to peddle a product. In recent months, there has been significant backlash against this. Influencers who state which of their posts are sponsored tend to claim the moral high ground from up and coming influencers who do not disclose this. The new rules aim to allow influencers to state “Paid partnership” above each sponsored photo. It remains to be seen whether the audience (and, therefore, potential clients for the brands sponsoring the posts) is willing to interact with obvious advertisements. If it turns out they are not, brands might have to find a different avenue to promote their products in the ever-changing world of social media.