April 3, 2017    3 minute read

The Future of Apps: the Hybrid

The Future Is Mobile    April 3, 2017    3 minute read

The Future of Apps: the Hybrid

No doubt, almost everyone is involved in the digital world running on applications. Employees solve tasks through apps, and customers expect to be connected with businesses anytime and any place. The growing demand for secure, immediate and uninterrupted access to applications is leading firms to exploit today’s hyper-connected virtual environment, building a robust set of application services.

Development pillars

The digital economy is driving increased reliance upon application services – the average number of app services in use by individual organisations increased from 11 in 2016 to 14 today.

In addition to that, a steady rise in the number of planned deployments has been recorded. With regards to the essential features of the apps, identity, security and availability remain the top needs, with a growing demand for guaranteed security.

Evolving Risk Management

Cloud expertise is clearly becoming vital, and organisations find themselves making choices about the cloud today that will affect their business for years to come. Generally speaking, using the cloud is like building a network, whose potential growth is linked to the evidence that the more applications one deploys, the greater motivation they will have to gather the operational benefit of the cloud. For this reason, as organisations grow more comfortable with cloud computing, more and more are moving their critical applications to the cloud.

A critical point related to the cloud distribution clearly relates to the deployment of security application services, which are becoming more and more sophisticated. As a result, companies are dealing with a reconfiguration of their traditional perimeter of interest in order to encompass the new reality of users accessing applications from anywhere, at any time, and from any device.

Cyber attacks will continue to grow in size and sophistication, but at the same time organisations are also keeping their strategies up-to-date. With security budgets rising in response to the danger of public attacks, DDoS (Distributed Denial-of-Service) mitigation solutions, WAFs (Web Application Firewall), and anti-fraud protection are among the top app services that organisations plan to deploy over the next 12 months.

One of the main challenges for companies dealing with such a large amount of data is to guarantee control through context leveraging on the joint management of client information, traffic content and application by means of data-driven threat intelligence, being able to monitor the global attack data, perform malware source code analysis, detect internet of things exploits, emerging botnet and global encryption usage.

Digital Transformation Fostered by Apps Growth

An interesting assumption is that, with the digital economy maturing, firms are relying on applications to both bring innovation to life and sustain its growth. Therefore, as organisations keep on pushing forward with digital transformation efforts and investments, app services are expected to continue providing the security and availability required to meet the expectations of businesses and consumers.

The above-mentioned strong companies’ preference for rapidly-spreading cloud services shows that organisations, by means of huge investments, are steadily relying on the cloud establishing itself as a worldwide model of adoption.

On the other hand, as mobile usage grows, employees expect mobile access to enterprise applications and, for this reason, every application developers create must be a mobile one too.

As a consequence, this will drive more businesses to an option that combines mobile web apps with native apps: the hybrid app.

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