The company has put out a detailed plan to address major clients’ concerns over their YouTube ads appearing alongside offensive material.
Editor’s Remarks: A number of big clients including McDonald’s, British government, Tesco and Volkswagen have pulled spending from YouTube where their ads appeared alongside content they deemed extremist or offensive. The CBO of Google, which owns YouTube, said the company will widen its definition of inappropriate content beyond just inciting violence to include ‘incendiary’ and ‘derogatory’ language aimed at people on the basis of, for example, their gender or religion, which will no longer be monetised. The move marks a slowly growing trend of content platforms taking stronger measures against content deemed extreme, coming as Twitter revealed it has suspended 636,000 accounts since mid-2015 on a similar basis.
What to watch: Google, Facebook, Twitter, McDonald’s, Renault, Audi, Honda, Lloyds Banking Group