The American carmaker has been snubbed twice in a row as Volkswagen joined General Motors in rejecting a tie-up offer.
Editor’s Remarks: Not long after Fiat Chrysler CEO Sergio Marchionne tried to woo compatriot car giant General Motors yet again – despite several rejections by GM and its decision to pull out of Europe by selling Opel and Vauxhall – his charm offensive on Volkswagen has also flopped. It could be something to do with his technique: Marchionne’s leading line was that VW would end up being hurt by PSA Group’s acquisition of Opel and Vauxhall since the deal would narrow the gap between the two European giants, which reminded VW CEO to say that he had enough on his plate with the ‘Dieselgate’ fallout. Debt-laden Fiat Chrysler is eager to boost its presence in the Europea, where it has a market share of just 7%.
What to watch: Fiat Chrysler, Volkswagen, PSA Group, Opel