2016 saw the first drop in Apple’s annual revenues. Though $215.6bn is far from disappointing, investors are concerned the tech titan could see a further dip in the year to come, especially given that it has so far failed to take advantage of Samsung’s Note 7 flop. Its declining revenue fuels the concerning idea that the California-based enterprise might have gone past its peak, particularly given poor sales of the iPhone over the last year. Apple faces fierce competition from a number of other companies that are ready to steal the crown and launch cheaper items- such as Samsung, with whom Apple is currently embroiled in bitter legal disputes over patents. Chief Executive Tim Cook must bet heavily on the company’s potential for an uptick in innovation and prove to investors and customers that the brand is going to prevail.