The hospitality start-up has hired former mayors of Rome, Houston, Philadelphia and Adelaide to sit on an advisory council meant to tackle urban regulatory issues.
Editor’s Remarks: The company has been facing a rising number of problems, from accusations of racism to efforts from capitals like New York, Paris and Seoul working together on strategies to deal with untraditional businesses such as Airbnb and Uber. The move to hire former officials is an astute one from the company, which needs not only understand how regulators work but also lobby for legislatures to accept the unique format of its business. Taking it a step further, the company also hired a former US Attorney General to address its corporate policy regarding discrimination on the site. This, again, could prove to be a brilliant PR strategy for a company that wants to be seen as addressing tough issues on its own while authorities around the world are trying to force it to police its users.
What to watch: Airbnb, Uber, Lyft, Sidecar